Successful Indie brands are founded with a purpose driven mission to serve the specific needs of a niche audience. They are often born out of the desire of the founder to solve a problem that he or she is passionate about, and it is this passion that defines the brand. Indie brands have an authentic creation story that provides a distinct marketing advantage by resonating deeply with their target audience.
There are 5 specific strategies for creating brand differentiation which indie brands typically leverage to build this deep audience relationship. Top brands combine several strategies together, offering an even more compelling reason for their chosen audience to purchase their products.