More and more ecommerce sites recognise the importance of having a compelling email opt-in offer, usually in the form of a pop-up call to action. But many are still missing the opportunity to increase sales by creating an effective email follow up sequence. Statistics show subscribers are the most receptive to receiving marketing messages right after joining a list, so you should be taking full advantage of new opt-ins with an automated email follow up sequence that will help drive sales and loyalty.
In this article I will show you how to create an effective email follow up sequence. I’ll provide specific examples for what SoYoung has done to increase our sales by more than 6 figures in the past year .