If you want to grow, you need to raise capital. CircleUp’s crowdfunding platform takes it to the next level by connecting early stage consumer brands with angel investors.
It was a rude awakening for Catherine and I to realize that the more success we achieved with SoYoung, the more cash we were going to need to finance production and growth. But having never raised capital before, the process at first seemed daunting.
Fortunately, times are changing and there are new funding platforms emerging in the consumer products space that make it much easier for small businesses to raise capital by helping to bring together angel investors and growth stage product entrepreneurs. One of the leaders in this space is San francisco-based CircleUp . I first heard about CircleUp crowdfunding platform about a year ago and I was impressed by their process and the companies that they had worked with.
Though we decided not to proceed With raising money at that time, we have stayed in touch with CircleUp and are considering doing a round of financing with them in the future. I recently reconnected with Steve Vigilante from CircleUp whom gave me an overview of how the platform works, and how it might benefit your business.