When I was a kid, computers were huge, room-size black boxes that were strictly the domain of scientists in lab coats. Apart from their presumed ability to solve complex mathematical equations, the purpose of these mysterious machines was entirely beyond me. Even as they shrank in size to become “personal” computers in the early 1980s, serious interaction still required the ability to speak a language that, to most people, seemed utterly incomprehensible.
Just as Rome wasn’t built in a day, we didn’t put all of these strategies together over a weekend. It’s…
Having more customers is a good thing, but it will also mean having to service them. They will call you,…
Julie Ellis a co-founder of Mabel’s Labels, one of Canada’s greatest small business success stories. Back in 2002, Julie and…
For SoYoung, shipping and fulfillment is an automated process. When an order is placed by a customer on any of our…
I’m proud to say that we hit it out of the park last year with SoYoung’s Black Friday email campaign,…
When I came on board at SoYoung, one of my first tasks was to migrate our eCommerce platform from Magento…
Private label deals and retail collaborations can be a great way to develop a new channel and generate additional sales…
Want to quickly ramp up your sales while generating extra cash to finance your next production run? Then it’s time…
Anyone who has run a successful ecommerce site knows that an email list is one of your most valuable marketing…
My wife, Catherine launched SoYoung nearly 10 years ago. At the time I was running a design and marketing agency…
Over the last seven years, Joseph Hansen has built and sold four e-commerce based companies and is currently a managing…
Do you ever have so many tasks to handle that you get stuck on which to prioritise? There is one…
SoYoung’s first Diaper bag was a flop. It was actually a sales rep’s suggestion (after she rejected us) that we…