Having more customers is a good thing, but it will also mean having to service them. They will call you, email you, and leave comments on your social media pages. Some will love your products and be supportive even as they are having an issue, and others will be extremely difficult to please. Some will have legitimate grievances that will leave you feeling mortified, others will come with complaints that seem so petty that you’ll want to tell them to get lost (but you won’t).
Julie Ellis a co-founder of Mabel’s Labels, one of Canada’s greatest small business success stories. Back in 2002, Julie and…
For SoYoung, shipping and fulfillment is an automated process. When an order is placed by a customer on any of our…
I’m proud to say that we hit it out of the park last year with SoYoung’s Black Friday email campaign,…
When I came on board at SoYoung, one of my first tasks was to migrate our eCommerce platform from Magento…
Private label deals and retail collaborations can be a great way to develop a new channel and generate additional sales…
Want to quickly ramp up your sales while generating extra cash to finance your next production run? Then it’s time…
Anyone who has run a successful ecommerce site knows that an email list is one of your most valuable marketing…
My wife, Catherine launched SoYoung nearly 10 years ago. At the time I was running a design and marketing agency…
Over the last seven years, Joseph Hansen has built and sold four e-commerce based companies and is currently a managing…
Do you ever have so many tasks to handle that you get stuck on which to prioritise? There is one…
SoYoung’s first Diaper bag was a flop. It was actually a sales rep’s suggestion (after she rejected us) that we…
Successful entrepreneurs will tell you that you need to know your numbers. If you don’t know what you’re doing in…
Successful Indie brands are founded with a purpose driven mission to serve the specific needs of a niche audience. They…