In reality, the creative process rarely unfolds in a perfectly linear fashion: you will jump back and forth between steps, follow tangents, hit dead ends, discard and resurrect ideas. However, if you find yourself at an impasse, reviewing the underlying product design process can help you figure out where you are stuck so that you can realign focus and plan your next steps.
Private label deals and retail collaborations can be a great way to develop a new channel and generate additional sales…
SoYoung’s first Diaper bag was a flop. It was actually a sales rep’s suggestion (after she rejected us) that we…
Sam Miller first moved to Shanghai in the early 90’s to teach at the university there. He then went on to…
In this episode of the Indie Brand Builder podcast, I speak with Alyssa Kerbel of Mini Mioche. Alyssa shares the…
If you’re wondering about manufacturing products overseas, my first product run is a cautionary tale in how badly things can…