If your goal is to improve your brand image, first accept that it is a process rather than a set of tasks, an art rather than a science. Your understanding of your brand will naturally deepen over time as you get feedback from customers and explore new ways of expressing your ideas through marketing and product development.
However, when I’m asked to review a brand’s materials and make recommendations, there are few areas where I look first. These are typically the easiest wins to improve your brand image and make a favorable first impression on potential customers.
This post is also available as a podcast episode
These 5 simple ways to improve your brand image assume you have a pretty good idea of where your brand fits in the marketplace. If you don’t, you may want to start with this guide
I’ve also put together a quick reference “cheat sheet” for reviewing the major points in this post.