Growing your Business

In reality, the creative process rarely unfolds in a perfectly linear fashion: you will jump back and forth between steps, follow tangents, hit dead ends, discard and resurrect ideas.  However,…

Hiring decisions are some of the most crucial decisions you will make as a small business owner. A great employee can take your business to new heights and open up…

In this tutorial, I’m going to talk about the biggest mistake e-commerce marketers make and show you a framework for building a bulletproof e-commerce marketing strategy based on what I’ve learned…

When I was a kid, computers were huge, room-size black boxes that were strictly the domain of scientists in lab coats. Apart from their presumed ability to solve complex mathematical equations, the…

Just as Rome wasn’t built in a day, we didn’t put all of these strategies together over a weekend. It’s been a slow steady, incremental layering of tactics combined with…

Having more customers is a good thing, but it will also mean having to service them. They will call you, email you, and leave comments on your social media pages.…

Julie Ellis a co-founder of Mabel’s Labels, one of Canada’s greatest small business success stories. Back in 2002, Julie and her three partners Julie Cole, Cynthia Esp and Tricia Mumby…

For SoYoung, shipping and fulfillment is an automated process. When an order is placed by a customer on any of our websites – wholesale or retail – it is fulfilled by…

I’m proud to say that we hit it out of the park last year with  SoYoung’s Black Friday email campaign, surpassing what I thought was an ambitious revenue goal. In…

When I came on board at SoYoung, one of my first tasks was to migrate our eCommerce platform from Magento to Shopify, with the goal of being able to manage…