As some of you may have already heard. Shopify and MailChimp have had a rather nasty breakup that has resulted in the MailChimp app being removed from the Shopify store. (For those who already have the app installed, it will continue to work until May 12, 2019)
There are a lot of brand positioning frameworks out there, but the best one I’ve found – and the one…
I LOVE learning new things and deepening my skill set. That’s why I read over 50 books a year, with…
So you’ve got your amazing product idea, and maybe you even have a prototype. But now you’re considering larger scale…
There may be a few exceptions to this, but the insider secrets I’m going to share with you are applicable…
Most people launching a Shopify e-commerce store start out on MailChimp, the trusted, proven leader in the Email Marketing space…
If you sell products which are not strongly differentiated in terms of features, or that are available through other sellers…
In reality, the creative process rarely unfolds in a perfectly linear fashion: you will jump back and forth between steps,…
Hiring decisions are some of the most crucial decisions you will make as a small business owner. A great employee…
In this video tutorial, I’m going to talk about one of the biggest mistakes e-commerce marketers make and show you how…
When I was a kid, computers were huge, room-size black boxes that were strictly the domain of scientists in lab…
Just as Rome wasn’t built in a day, we didn’t put all of these strategies together over a weekend. It’s…
Having more customers is a good thing, but it will also mean having to service them. They will call you,…
Julie Ellis a co-founder of Mabel’s Labels, one of Canada’s greatest small business success stories. Back in 2002, Julie and…